Brazilian Beaches Overview In Brazil, beaches are present in many cities and are touristic points that attract a lot of people for their natural beauty. Many people separate some vacation days to visit the beach and rest from routine while they enjoy the “Tropical Brazilian Visual”.  There are a lot of options to have fun when we’re on a Brazilian beach, such as practicing sports, enjoying a snack/drink, fishing, riding a jetski/boat, having a sunbath and of course, bathing in the sea.  For us, this is a perfect fun and relaxing moment to bring family or friends together, or even to enjoy your own company in peace.  User Journey Waking up in a beautiful sunny day and excited to get ready to hang out on the beach, we separete essential items, like sunblock, swimsuit, towel, beache yoke, beach chair, sun glasses, hat and a snack. On the beach we spread the towel, preferably in the shade of an umbrella and get ready to take a sun bath and get in the water. As activities, we can practice a sport like frescoball, voleyball or soccer, we can also take a good book to read, or just have fun with a walk in sea shore e socialize with friends, enjoy good music with the bluetooth speaker, have the snacks with some drinks we brought with the cooler, and we have option to buy a popsicle, churros or corn. The problem Although swimming in the sea is undoubtedly the most popular activity to do while enjoying the beach, many tourists face an unfortunately common issue. When not in a bigger group, in which some people can stay in the sand while the others swim, swimmers take a risk of having their belongings stolen while they're in the water. This issue is usually solved by asking a neighboring tourist to take care of your things while you swim, but this ends up being not always effective, since the one you trusted your belongings to may leave your personal objects unwatched or even steal them themselves. What do they think? I'll have to keep an eye on my things from the water and not swim far from the shore or trust a total stranger with all my precious belongings. What should they think? I'll swim wherever and as much as I want and without worrying about my things in the sand! Personas As it is freely accessible, the beach is a very democratic environment and is frequented by different groups and styles of people. Therefore, we can imagine three main personas present on it: First persona:  Rafael, 25 years old Porto Alegre - RS University Student Single Monthly income: internship (R$1.000) + allowance Hobbies: discovering new places | hanging out with his friends | Practicing collective sports Rafael loves traveling and spending some quality time with his friends, so he enjoys spending his vacations and holidays on the beach with them, where they get together to drink, listen to loud music and have fun while…

Briefing Team 27

Continue ReadingBriefing Team 27

End of content

No more pages to load