Character :

72-year-old grandma Ms.Li

Event :

Riding a bicycle to the nearby morning market to buy groceries every morning

background :

morning market:

The morning market is one of the most vibrant parts of the city in China. It comes to life before the first rays of sunrise. Vendors set up their stalls early, ready for the morning market, people from all parts of the city poured in, you can hear one after another Shouting, bargaining.

Vegetables, fruits, meat, eggs, seafood, spices… The goods here are fresh, everyday and plentiful, and the excitement and pleasure of both buyers and sellers is palpable Someone once said, “The best way to know a city is to see its wet markets.” So the morning market is a quick way to get a sense of a city’s appetite.

Chinese old people cycling habits:

They cross their legs over the back seat to get on the bike, and the older generation of cyclists coasted two steps and then stepped up to ride, which is the habit of developing. After all, the old legs and feet are not flexible, the speed of sliding two steps will speed up to go up, the bike will be stable, and then step up and pedal, although the consistency of the action is slow, you can keep up with the rhythm, in the pedal will be more stable, not easy to fall, they put this action into habit.

We also found some interesting news that happened not too long ago :

Recently, the morning market in Heihe was on fire, and going abroad for breakfast became a simple matter. After the opening of visa exemption between China and Russia, it only takes 7 minutes from Russia to Heihe by boat, and “going abroad to have breakfast and then returning” is the same as going out to have an exotic breakfast. Small morning market can be seen everywhere Russians, they not only taste the Chinese characteristics of breakfast but also developed a Russian style of eating “steamed buns with beer”, many vendors are seizing the opportunity to play Russian on the sign, some small stall owners are mastering some simple Russian, so on the Internet this small morning market is called international morning market.

Old-fashioned district:

Most of the people living in the old residential buildings are middle-aged and elderly, because the house is old, there is no property management inside the stairs, so the environment is a bit messy. But that doesn’t stop them from living here, and their kitchens are probably door-to-door, so it’s easy to talk. On the roof of the building, there will be many the elder who grow flowers and vegetables to dry quilts, or dry vegetables for the winter.

pain point：

My grandma’s bicycle has a very small capacity, with only a basketball-sized basket to hold items. Sometimes she even needs to tie things to the back seat with a rope. Since she needs to push the cart all the time while shopping at the morning market, the heavy items in the basket make the bike unstable, making it very difficult for grandma to push it. Carrying the groceries upstairs requires multiple trips, which makes her feel very tired. However, she cannot bring the small cart with her on the bicycle all the time.

needs：

Fit the bike. After shopping, Grandma can load the goods and the products into the bike in a more convenient and labor-saving way. After getting home, Grandma can unload the products together with the purchased goods in a more labor-saving way.

Volume can be changed. The product can have a certain structural form to meet the need to change the volume of the product according to the number of goods purchased. For example, when there are many goods, the volume of the product is variable, and it can be reduced when the goods are small.

Meet the normal implementation. In the process of pushing the bike, grandma needs to maintain a stable center of gravity to facilitate the implementation.

Riding safety needs to be guaranteed. The frame of the traditional bicycle is located in front of the body, and when too many goods are put in, the center of gravity of the bicycle will become unstable and extremely unsafe. This product can be placed elsewhere on the bike.

Save effort. After grandma arrived downstairs, this product can allow her to transport the goods upstairs with less effort, so as to achieve the purpose of safety and labor-saving.